Chatbots are here to stay and they are everywhere. All the big corporations are using them and Facebook and other major social platforms are pushing the use of them and say that much of business online will be conducted through chatbots in the coming years.
All that is interesting reading, but for the average small business owner, they are not so much interested in trends and reading that those large companies use such chatbots. They need to see the uses for their own operation. Our SMART IM Chatbot Services team can explain how they will help.
That is what we do. We work with companies in every market segment, some having a brick and mortar business and others selling products using online e-commerce stores. Virtually any type of business can benefit from using chatbots.
How Chatbots Can Help Your Business…
Do you have to invest a huge amount of time, energy and money in training employees to handle customer support? Or maybe you handle it yourself and find it is taking up a huge portion of your day. If the answer to either question is yes, you are going to love the power that chatbots provide you.
The use of chatbots is a better way to manage customer service, get new leads, gather appointments, offer sales or coupons, and so much more. Smart computer programs which are what chatbots are can take much of the load off for you and free up huge chunks of time. They can sell 24/7, they do not need to sleep.
Chatbots are really using artificial intelligence to automate your business efforts and they will help you provide better customer engagement, greater productivity for you, and can increase your bottom line. They make sense for everyone and can be massaged to meet whatever goal that you are looking to achieve.
Let’s look at some statistics that show just how much chatbots are becoming a part of our business today. Per the 2018 State of Chatbots Report here are some interesting trends:
- These days 15% of Americans note that there is nothing stopping them from using a chatbot (they have adopted the use of the technology).
- There are 15% of consumers today who have already used chatbots to communicate with businesses over the previous year (they are not only aware of the technology, they are using it).
- According to consumers, the most common uses of chatbots for them is getting quick answers to urgent questions (37%), resolving a complaint or problem (35%), or getting detailed answers or explanations (35%). This indicates that many of the mundane tasks that we have been hiring people to take care of or doing ourselves can now be done through chatbots, and consumers do not mind this.
Truly the market for AI-powered programs such as chatbots is growing and transforming the business landscape. Every business, big or small, can tap into this transformational technology these days and do so at a very reasonable cost.
Chatbots simulate human beings and the interactions between the business owner and the customer. They can streamline and automate the process of engaging with your customers while cutting down your business costs and time load dramatically.
10 Examples of Chatbot Applications That Make Sense
Talk is cheap, but showing is better. That is why we decided to give you some real-life examples of how chatbots can help your business. You can maintain and grow the business faster and easier using chatbots as follows:
1. Automation of Processes
Using chatbots you can faster and more accurately handle mundane tasks for the customers. Tasks such as answering their frequently asked questions (FAQs) that are repetitively asked for different customers can be handled automatically. These are tedious but important questions people have, and they have to be answered. If you are a medium-sized company, you may have one or more persons doing this right now.
You can use text-based or in some cases voice-activated chatbots and offer a fast solution to users. Chatbots by design can handle multiple tasks simultaneously without error, and do this better than a human can do it. This means that your employees are freed up to do other more important tasks, like growing the business. This energy saved can be put to use elsewhere, i.e. working on the core business activities.
2. Collection of Company Data
Using chatbots, you can collect accurate data that is readily available for analysis. This can, in turn, identify any potential or real problem area within your organization. Having access to this allows you to take corrective action quickly.
You can also use chatbots to get feedback from training programs and other areas of the business. This again can be used to further massage processes within the company to make things operate more smoothly and efficiently. This type of chatbot is gaining in acceptance and use among many businesses and considered a necessary tool for their online training, learning, and development programs for their workforce.
3. Onboarding and Follow On Training for Your Employees
Chatbots offer a unique opportunity to ease the transition of a new employee into the company. You can pass on policies, guide them to courses and sessions, and track their progress. All your training can be tracked to see who has completed it, when, and how they did.
For onboarding new employees, the chatbot is ideal. It will take them through the entire process step-by-step. There is no need to have a live person doing this, the chatbot does it for you, and tracks everything while doing so. You can see the progress every new employee is making as they go.
4. Offering Support for Multilingual and Contextual Queries
One of the powerful attributes that Chatbots have is having the intelligence to be able to comprehend and process natural languages. This is due to AI (artificial intelligence) and NLP (Natural Language Processing. Many of the chatbots have multi-language support built in and that comes in handy if you are using them in regions where different languages are spoken regularly. Thanks to advancements in AI and NLP, chatbots today are also getting intelligent enough to understand even the context of a conversation, They can identify the purpose of a customers’ query and provide the most appropriate response. This is a huge advancement for business owners.
5. Service That Is Personalized
There is something about using a customer’s name as you go through a question and answer sequence that is powerful. The user feels more comfortable, has a better experience, and at the end has a better overall impression about the process.
This is what a chatbot can provide, although there is no human on the business side of the interaction. When you give personal attention to each and every user it makes a difference. If a human is taking care of the interaction on the business side, there can be times when they are overwhelmed and not as friendly as they might normally be.
Chatbots makes every user have a great experience, 24/7 and no matter how busy it may be. They can handle multiple queries at the same time with ease, and guide each user as the question and answer process may take the conversation.
Many of the personal assistant tasks can be handled efficiently and to the satisfaction of every customer using chatbots. They can be designed to handle a variety of tasks better than those normally performed by human assistants.
Again, unlike humans, such chatbots never feel tired, they need no breaks, and they never sleep. Their service is up and running all day and every day…Using them you can schedule appointments, send out reminders to users, set up sending of emails, you can book tickets for users, and so much more.
6. Real Sounding Conversations
In the short time that chatbots have been around, it has been amazing how they have evolved into adding a real conversational tone to question and answer sequences. Some have voice-activated responses and 3-D avatars that carry this one step further.
You can set up the flow of the conversations between the chatbot and the user that are simple in form, flow seamlessly, and are relevant and engaging. They can be deployed for any industry and for any situation, as you design and create them.
They truly harness the advanced conversational capabilities with highly interactive user interfaces (UIs). Chatbots can leverage the power of machine learning for regular business transactions. They offer an excellent solution to providing a really effective user engagement mechanism that otherwise you may not be able to offer to your customers.
7. Improving Customer Satisfaction
As you gather data from the chatbots you deploy, you will find that some things work well, while others do not. You will have proof to show what is working and then you can scale that up to grow your business faster than ever. These chatbots work on auto-pilot so you will not have to adjust until needed.
This is something that really was hard to measure before the advent of chatbots. It was possible, but often the data was inaccurate or outdated by the time you analyzed it. Using chatbots this is instantly available to you, or at the least regularly.
8. E-Commerce Applications
There are a number of ways that chatbots can be deployed to help grow your e-commerce business. You can offer specials, you can add discounts, get customer feedback, get subscribers for your newsletter, and more. All this can be done using chatbots in different areas of your online store.
Chatbots can be designed to match the looks of your store, and images, videos, and audio recordings can be inserted into sequences that you design. A whole new avenue of revenue can be generated using chatbots that simply was not available in the past.
9. Booking Appointments. Meetings, and Services
This is an area where chatbots really shine for the business owner. They have a 24/7 onboarding agent right on their website that can help make appointments, set up meetings, and offer services for them. These can be designed to flow as your particular business requires, you are the creator.
If there was any question as to the power that chatbots offer a business, this capability should put that to rest. For a one-time cost you can be up and running with your chatbot, and as you see the benefits of having the chatbot, you can find other ways to leverage that power to sell more by adding in specialized chatbots.
10. Building A Subscriber List
You have heard the overused but true statement that “the money is in the list” too often I am sure. Often it can be hard to come up with new and unique ways to draw in the interest of a potential new client. This is where chatbots can definitely help you.
Add the power of the personalization to the immediacy of delivering a lead magnet or gift to a potential subscriber for a name and email, and you will find your conversions rising drastically. You can create different and new chatbots and change them out regularly to keep the interest up and get more leads.
This is one of the most powerful features that chatbots will help you with. There are many others too but this one is going to help you grow your business so much faster, and again at a one-time fee for getting it set up. Depending on your needs, you may have some ongoing costs, but these will be far less than paying for traffic.
As you have seen, it is very clear that chatbots offer innumerable and valuable means to streamline and grow a business. So many day-to-day tasks can be addressed to work better, faster, and more effectively with chatbots. Business owners are very positive about the use of chatbots, and it is easy to understand why.
Now we have to get them into the small and medium-sized businesses, as they work for everyone, not just the big companies out there. These will become the norm for sure so it would be good to get a jump on the pack and be ahead of the game now.
I do hope that your eyes have been opened to the possibilities that are there for your business when adding a chatbot or three to your business. The SMART IM Chatbot Services team is standing by to take care of you ASAP. Sign up for a consultation and get yours built today!
Here is the application link: CHATBOT SERVICES APPLICATION
If you would like to see some sample chatbots we have prepared for you so you get some ideas of what we caan do for you have a look here: CHATBOT DEMOS
The SMART IM Chatbot Services Team